what we did
what we did
The menu of services: long, the competition: fierce, and the category itself: due for disruption.
Group O came to us yearning for fresh minds, fresh eyes, and fresh ideas to build their influence and brand recognition…
So, how do you increase market share for an enterprise brand with multiple services in multiple verticals?
Our discovery and strategy phase was swift and potent – we discovered a gap in their market:
To bolster this, we provided a series of workshops to determine KPI’s, understand sales processes, and define ideal clients. Ultimately we worked with key players at Group O to actualize a strategy that would see a healthy return over time.
Many believe Group O to be an expert – their content and messaging needed to suggest it, too.
Through strategy we gathered essential insights as to how ideal clientele were finding Group O.
Our plan of attacked included paid and organic means and was implemented while onsite thought-leadership (blogs) did the heavy lifting (conversion).
On a more granular level, we were able to define which media platforms different markets (represented by user profiles) were used most. We then served up messaging and content that resonated while optimizing over time.
Overall, our efforts have been successful in giving their teams the confidence they need to manage the brand and move the company in the right direction.
The return has been impressive too…
monthly organic visitors
first page keywords
increased organic google impressions
increase in monthly form fills
increase in paid media impressions
increase in paid media conversions
increase in organic conversions
increase in session duration