what we did
strategy
branding
growth
CUBIC CASE STUDY
refreshing the unsung heroes of retail
challenge
Cubic is a firm that specializes in creating custom retail display systems (and they are quite good at it, too).
Their main challenge: share their work with more people and in turn build more relationships.
How do you build an audience and increase brand awareness for a niche service?
BE DIFFERENT.
BUILD VALUE.
starting with strategy
With such a niche market, we knew we had to focus our efforts on a few key areas in order to maximize reach.
During discovery, we unearthed the gap in the market when it comes to providing value to retailers. We also learned that most of Cubic’s target audience was on LinkedIn (trying to build relationships) and viewing the latest and greatest trends on Instagram.
Our market research revealed numerous opportunities to rank Cubic locally and nationally for relevant, buyer-centric keywords with proper traffic.
producing custom tailored thought leadership
We started creative implementation with a brand new website. We understood who their ideal clients were and what they’d be looking for:
It had to be simple, modern, and filled with content that reassured prospects of their expertise.
results
All said and done, we’ve helped Cubic confirm its position in the market and establish itself as a household thought leader.
211%
return on investment
^500
monthly organic visitors
466%
social engage increase
517%
increase in organic google impressions
632%
increase in qualified leads
#14
average keyword ranking
empowering B2B leaders across the business brandscape.