CFA CASE STUDY

giving speaks louder than speech

what we did

growth

challenge

 

As a firm focusing on fundraising for arts & culture initiatives, CFA had no problem establishing relationships with entities near and far.

However, most efforts were outbound in nature – they had little website traffic and little conversion.

So how do you build a national inbound lead gen strategy?

START LOCAL.

EXPAND OUTWARD.

growth

Initial discovery showed us that their ideal clients were searching for them on Google. To optimize this opportunity, we started with a local SEO strategy to corner the market in the Twin Cities.

After several months, we had the site right where we wanted it from a domain authority and (local) traffic perspective.

Next, we employed a national strategy to capture key markets around the U.S.

results

 

After many months of optimization and new strategy implementation, we have produced a healthy return for CFA and continue to build upon our efforts.

980%

return on investment

^1550

monthly organic visitors

17

first page keywords

720%

increase in organic google impressions

140%

Increase in qualified leads

#9

average keyword ranking

empowering B2B leaders across the business brandscape.

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