marketing is the push,
branding is the pull
Our purchasing options have multiplied drastically since the advent of the internet. In this sea of choices, most companies simply shout “buy my product” or “pick me for you service needs” with the emphasis on short term profits, not long-term loyalty.
Branding is the solution.
Branding is the gut feeling customers get when they hear the name of your company and it’s in engineering that feeling where truly charismatic brands stand out from the rest.