search engine optimization
search console integration
Group O's menu of services is extremely extensive - from supply chain solutions to kitting and assembly, they tackle a wide variety of complex problems in the marketplace. During our initial phases of the project, we had to get a firm understanding of their target market. and prioritize which services to push.
Group O services Fortune 500 companies such as Samsung, AT&T, and Pepsico, so the biggest obstacle was "how do we put Group O in front of fortune 500 companies?"
We started with extensive keyword research. This process was more extensive than usual, due to the amount of keywords we were looking to optimize for. Once we found the best of the best, we started going through website code and onsite revisions. After our initial implementation was completed and onsite was optimized, we started pumping out high-quality backlinks, onsite & offsite blogs, and increasing their website authority.
In tandem with backlink portfolio development, we started optimizing conversion, and monitored Google Search Console, and Google Analytics to make sure the people we were driving to the site had the highest chances possible to convert. Due to the different sales teams in different departments, it was essential we were tracking how the users were behaving, not only digitally but physically.
Their ads have been also been absolutely killing it. With multiple campaigns running in tandem, we are generating leads for all pillars of their organization.
Their branding and social media has also come a long way.